About WebSell

Built on a simple idea. Proven over 25 years.

WebSell connects retailers, wholesalers, and distributors to ecommerce, through the ERP and POS systems they already run. We’ve been doing it since 1999, and we’re just getting started.

Who We Are

Our Story

• 1999 — Where it started WebSell’s ecommerce journey began in 1999, long before integrated ecommerce was a common concept. The founding insight was straightforward: independent retailers already had their products, pricing, and customer data in their point of sale system. The missing piece was a way to put that data online — accurately, automatically, and without duplicating it somewhere else.

• 2005 — NitroSell is founded The business was formally incorporated in 2005 under the name NitroSell, built in conjunction with retailers who shared a vision for a tightly integrated, highly configurable ecommerce solution. From the beginning the focus was on integration, not just a well-designed website, but a live connection between the online store and the back office that eliminated manual data entry and kept everything in sync.

• Growing the integration portfolio Over the following years, WebSell built direct integrations to some of the most widely used POS and ERP systems in independent retail: Windward System Five, pcAmerica’s Cash Register Express, Retail Management Hero, Microsoft RMS, and eventually Microsoft Dynamics 365 Business Central. Each integration was built to be deep and reliable, not a surface-level connector.

• 2021 — Joining the Volaris Group In 2021 WebSell was acquired by Volaris Group, a subsidiary of Constellation Software Inc., one of the world’s largest acquirers of vertical market software businesses. We continue to operate as a largely independent company, which means we retain the agility and focus of a specialist team while benefiting from the resources and stability of a global organisation.

• The Volaris relationship also brought a closer connection to Windward Software, a fellow Volaris company, making WebSell the natural and recommended ecommerce solution for Windward System Five users worldwide.

• Rebranding to WebSell Following the acquisition, NitroSell rebranded to WebSell, a name that more directly reflects what the platform does and the customers it serves.

• Today WebSell operates from international headquarters in Cork, Ireland, with a US office in Traverse City, Michigan and a support office in Poznań, Poland. We serve 400+ businesses across the US, Canada, Ireland, the UK, Australia, and beyond — helping retailers, wholesalers, and distributors grow their online sales through the power of real integration.

What We Believe

We built WebSell around a set of principles that still drive how we work today:

Integration is everything An online store that isn’t connected to your back office is just another system to maintain. Real integration — where your ERP or POS is the single source of truth — is what makes ecommerce sustainable at scale.

Complexity shouldn’t be a barrier B2B commerce is complex. Large product catalogues are complex. Multi-location inventory is complex. Our job is to absorb that complexity so our customers don’t have to.

Partnership over transaction We don’t hand customers off after launch. The businesses that get the most from WebSell are the ones we stay closest to; through support, through marketing services, and through a platform that keeps evolving with their needs.

Specialists beat generalists We’ve chosen to go deep in one area rather than broad across many. That focus is why WebSell’s integrations are more reliable, and why our team understands your stack better than a generic ecommerce agency ever could.