B2B ecommerce built for how businesses actually buy.
WebSell connects your ERP to a fully featured B2B online store with customer-specific pricing, account management, and order workflows that mirror how your business already operates.
B2B buying is complex. Your ecommerce shouldn’t make it harder.
B2B transactions aren’t like consumer purchases. Pricing varies by account. Orders can be large, recurring, or tied to credit terms. Approval workflows, quote requests, and invoice payments are all part of the process.
Most ecommerce platforms weren’t designed for this. They force you to bolt on workarounds, maintain separate systems, or manage data in multiple places at once.
WebSell is different. It’s built from the ground up to handle B2B complexity, powered by the rules and data already defined in your ERP.
Pricing & Catalogues
The right price for every customer, automatically.
Your ERP already knows which customers get which pricing. WebSell surfaces that on your webstore — no manual overrides, no pricing errors, no spreadsheets.
- Customer-specific and tiered pricing
- Account-level discounts and contract rates
- Gated catalogues and trade-only product visibility
- Pricing driven directly from your ERP in real time
Account Management
Give your trade customers a proper account experience.
B2B buyers expect to manage their relationship with you online — not just place orders. WebSell gives them the tools to do that, and gives you the visibility to manage it efficiently.
- Company accounts with multiple users and roles
- Account balance visibility and credit limit management
- Invoice and statement access
- Order history and reorder functionality
Ordering Workflows
Designed for the way B2B orders actually work.
B2B orders aren’t always straightforward. WebSell supports the full range of how your customers want to buy — from quick repeat orders to large complex transactions.
- Quick order and bulk ordering tools
- Quote request workflows
- Web order editing after placement
- Orders written back automatically to your ERP
Your ERP is already doing the hard work. Let your webstore use it.
The biggest challenge in B2B ecommerce isn’t building the store, it’s keeping it accurate. Pricing agreements, stock availability, customer terms, and order status all need to stay in sync across every channel.
WebSell solves this by connecting directly to your ERP. When something changes in your back office, it updates on your webstore automatically. No manual syncing. No duplicate records. No pricing mistakes.
Supported ERP systems for B2B:
- Microsoft Dynamics 365 Business Central: Our most complete B2B integration, purpose-built for distributors, wholesalers, and manufacturers running on Business Central
- Windward System Five: Deep integration for Windward users selling to trade accounts
Selling to businesses and consumers? One platform handles both.
Many WebSell customers sell to both trade accounts and end consumers. Rather than managing two separate platforms, WebSell lets you run distinct B2B and B2C storefronts from a single back-office installation — each with its own branding, pricing rules, and customer experience.
- Separate B2B and B2C storefronts with different URLs and branding
- Shared product and inventory data from one ERP source
- Customer segmentation controls what each user sees and pays
- Centralised order management across all channels
Trusted by B2B businesses that can’t afford downtime.
We needed a system that let us work fast and confidently online without having to second-guess what’s syncing and what isn’t. We will continue to see incredible online growth. WebSell can help us take over the world of watersports. We needed one spot for simple data entry and changes. Keeping an ERP and a website in sync without integration would have been impossible. WebSell has made getting online sales much simpler. We deal with large quantities and many different customers, so the integration was a real game-changer. It just works and we enjoy working with WebSell. The most helpful thing about WebSell is that it was already integrated with our existing point of sale system. The web orders come into our POS and all inventory is controlled in the POS. It’s great! We couldn’t work out the right way to go until we found the guys at WebSell, who have been brilliant. In the last year the site has been a godsend with everything that’s happened. The new design solves the issues we were having! We have had many compliments from customers and continue to see the benefits of everything that we implemented. The results speak for themselves. Our SEM campaigns are essential to our business now. It brings traffic and sales to our online store every day. I would recommend working with WebSell’s extended services team to anyone in retail. Their integration with Retail Management Hero cuts everyday maintenance by 70%. It allows our staff to focus on other areas. Our e-commerce just works without having to constantly maintain it. 
Built for the full complexity of B2B selling.
Customer-specific pricing
honour account-level rates and contract pricing online
Tiered and bulk discounts
automatically apply volume pricing based on quantity
Gated trade catalogues
show or hide products and pricing based on account type
Company accounts and user roles
let trade customers manage their own team access
Account balance and credit limits
surface financial account data from your ERP
Invoice and statement access
give buyers visibility into their account history
Quick and bulk ordering
let trade buyers order fast without friction
Quote request workflows
support pre-order enquiries before commitment
Web order editing
adjust orders after placement without manual intervention
Automatic order writeback
online orders flow directly into your ERP
Multiple storefronts
run separate B2B and B2C stores from one back office
Payment method control
show or hide payment options by customer group
Ready to give your B2B customers a better way to order?
Book a demo and we’ll show you how WebSell handles your specific B2B requirements based on your ERP, your customer types, and your order workflows.