Your ERP. Your ecommerce engine.
WebSell connects directly to your back-office system. Your products, pricing, inventory, and orders stay accurate across every channel, automatically.
One platform.
Connected to the systems you already run.
WebSell sits between your back-office system and your online store, keeping everything in sync in real time. No manual data entry. No duplicate records. No disconnected tools.
When a price changes in your ERP, it updates on your webstore. When an order comes in online, it flows straight back into your system. That’s what real integration looks like.
Supported ERP & POS Systems
Microsoft Dynamics 365 Business Central
The most complete integration for B2B and B2C businesses. Products, pricing, inventory, customers, and orders, all driven natively from your ERP.
Retail Management Hero
Reduce daily maintenance and keep your webstore in sync with your RMH POS.
Windward System Five
A deep, proven integration for Windward retailers looking to grow online sales without adding complexity to their back office ERP setup.
Lightspeed
Connect your webstore to the flexible POS system with our developing integration.
This isn’t a sync. It’s a live connection.
One Source of Truth
Your ERP or P cts, pricing, stock levels, and customer data flow into your webstore automatically.
Orders Flow Both Ways
Online orders are written back into your ERP or POS in real time, so fulfilment, inventory, and reporting stay accurate without any manual intervention.
Built for Scale
Whether you’re running one store or many, selling B2B, B2C, or both — the integration holds. Add complexity without adding admin.
Purpose-built for
Dynamics 365 Business Central
WebSell is designed to work natively with Microsoft Dynamics 365 Business Central. Your ERP becomes the system of record for your entire e-commerce operation, not a disconnected back-office afterthought.
Products, pricing, inventory, customers, and orders stay aligned across online and offline channels, helping you reduce manual work, eliminate errors, and scale with confidence.
- Real-time product, pricing, and inventory sync
- Web orders created directly in Business Central
- Customer-specific pricing and account rules
- Built to support complex B2B workflows
Trusted by businesses
that can’t afford to get it wrong.
We needed a system that let us work fast and confidently online without having to second-guess what’s syncing and what isn’t. We will continue to see incredible online growth. WebSell can help us take over the world of watersports. We needed one spot for simple data entry and changes. Keeping an ERP and a website in sync without integration would have been impossible. WebSell has made getting online sales much simpler. We deal with large quantities and many different customers, so the integration was a real game-changer. It just works and we enjoy working with WebSell. The most helpful thing about WebSell is that it was already integrated with our existing point of sale system. The web orders come into our POS and all inventory is controlled in the POS. It’s great! We couldn’t work out the right way to go until we found the guys at WebSell, who have been brilliant. In the last year the site has been a godsend with everything that’s happened. The new design solves the issues we were having! We have had many compliments from customers and continue to see the benefits of everything that we implemented. The results speak for themselves. Our SEM campaigns are essential to our business now. It brings traffic and sales to our online store every day. I would recommend working with WebSell’s extended services team to anyone in retail. Their integration with Retail Management Hero cuts everyday maintenance by 70%. It allows our staff to focus on other areas. Our e-commerce just works without having to constantly maintain it. 
Everything you need, built into the integration.
Real-time inventory sync: No overselling. Stock levels update across all channels instantly.
Automated order writeback: Online orders flow into your ERP or POS without manual input.
Customer-specific pricing: Honour account-level pricing, tiered discounts, and contract rates online.
Product attribute management: Enrich product data for the web without touching your back-office records.
Multiple storefronts: Run B2B and B2C stores separately, from one integrated back office.
Amazon & marketplace sync: List products and manage orders across Amazon and other channels.
Ready to connect your back office to your online store?
Book a demo and we’ll show you exactly how WebSell integrates with your ERP or POS system.